He started his career as one of the core leadership team members of India’s first direct selling company, Eureka Forbes (a TATA Group company) in Chennai. Between 1985 and 1992, he extended the business to its numerous branches across Karnataka, Tamil Nadu and Kerala. He was Regional Manager when he left Eureka Forbes to become General Manager at ATCO Industries where he launched electronic weighing scales throughout India. In 1996, he founded AMC (a Swiss-German company) in India, where he served as Managing Director. After the launch of AMC Cookware in Bangalore, he established more than 90 branches around India. He is also credited with having opened a state-of-the-art factory in Attibele (Bangalore). Between 2007 and 2009, he was Vice Chairman and Chairman of the Indian Direct Selling Association. In April 2014 he moved to traditional retailing by joining the Atlas group of companies as CEO to launch a jewelry line across India. During his tenure, he opened and established mega showrooms in many of India’s top cities.